Brand and Proper Branding

Branding Meaning of Branding: The word â€Å"brand† is derived from the Old Norse â€Å"brandr† meaning â€Å"to burn. † It refers to the practice of producers burning their mark (or brand) onto their products. Branding is the practice of giving a specified name to a product or group of product of one seller. Branding is the process of finding and fixing the means of identification. In other word, naming product, like a naming a baby, is known as branding. Parents have children and manufactures also are eager to know the character and the capacity of their names. Thus branding is management process by which product is name; i. . branding. Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Wai Wai Noodles and trusts the brand, he or she is more likely to try other products offered by the company such as Kwiks Cheese Balls or Kwiks Potato Chips. Definition of Brandin g According to the American marketing Association, â€Å"A brand is name, term, sign, symbol or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. According to William j Stanton, â€Å"All trademarks are brands and thus include the word, letter or numbers which may be pronounced; they may also include pictorial designs. † Threes of Cs of Branding 1. Clarity: Strong bonds are clear about what they are & what they are not. They understand their unique promise of value. And this promise of value sets them apart from their competitors. It differentiates them and allows them to attract and built loyalty among a desirable set of consumers. 2.Consistency: In addition to being clear about who they are, strong brands are also consistence. They are always what they say they are. 3. Constancy: It is not enough to be clear and consistent if you are not always visible to your target aud ition. Strong brands are constant, they are always there for their customers and prospects. A brand can convey up to six level of meaning 1. Attributes: Mercedes brings to mind expensive, well built, well engineered, durable, high prestige automobiles. 2.Benefits: The attributes â€Å"Durable† could translate into the functional benefits and the attributes â€Å"Expensive† translates into the emotional benefits. 3. Values: Mercedes stands for high performance, safety and prestige. 4. Culture: Mercedes represents German culture; organized, efficient and high quality. 5. Personality: Mercedes may suggest a no nonsense boss â€Å"person†, reigning lion â€Å"animal† or an austere palace (object). 6. User: Suggest the kind of consumer who buys or uses the product. A top executive behind the wheel of a Mercedes and not a young secretary.Purpose of Branding 1. Brand is a massive asset. 2. Brand is a promotional tool. 3. Brand is a weapon to protect market. 4. B rand is antidote for middle man survival. 5. Brand is a means of identification for customers. Significance/advantage of branding 1. Advantage to producers a. Easy to advertise. b. Easy to identify the products. c. Creation of separate market. d. To get more price. e. Easy to expand the product mix. f. Personal contacts with consumers. 2. Advantage to middle man g. Easy to understand needs and wants of consumers. . Less risks. i. No need of advertisement and sales promotion. j. Increase in sales. k. Increase in profit. 3. Advantage to consumers l. Easy to recognize. m. Availability of quality product. n. Minimum fluctuation in price. o. Mental satisfaction. p. Improve packing. Branding decision Branding of products are mainly done under following criteria: 1. Founder’s names. 2. Blanket family names. 3. Separate family name for all products. 4. Corporate names combined with individual product name.

American Health Care Systems Issues Health And Social Care Essay

The Ever Increasing Cost of Care. The cost of wellness attention has been on the addition for decennaries. From 1960 through 2006, wellness attention disbursement has seen an addition of 9.9 per centum each twelvemonth, while the national Gross Domestic Product ( GDP ) rose merely 7.3 per centum during the same period. Additionally, Americans are paying well more than any other developed state. In 2008 entirely, the national wellness attention measure was about $ 2.5 trillion dollars ( Johnson T. , 2010 ) . This astronomical sum was about 16 per centum of the Gross Domestic Product. In simpler footings, every adult male, adult female, and kid in the state received $ 7,680 of medical attention ; yet, 1000000s of Americans had no coverage at all ( Kimbuende, Ranji, Lundy, & A ; Salganicoff, 2010 ) . In comparing, England ‘s wellness attention budget for 2009 was $ 160 billion for every English citizen ( Lyall, 2010 ) . In fact, no other industrialised state had similar outgos as the United States. President Obama admitted every bit much in a 2009 address to the American Medical Association: â€Å" Today, we are passing over $ 2 trillion a twelvemonth on wellness attention – about 50 per centum more per individual than the following most dearly-won state † ( 2009 ) . What state was the following most dearly-won? Actually, Norway and Switzerland were the following more dearly-won states with both passing $ 4,500 per individual in 2007 ( Pearson, 2009 ) . In add-on, insurance premiums have risen well in the last decennary. Employer-provided insurance premiums rose over 130 per centum while employee rewards merely saw an approximative 30 per centum addition. Furthermore, workers have seen their part addition over 125 per centum since 1999. The people who purchase their ain insurance have a significant addition in premium monetary values every bit good. The monetary value of the mean household policy in 2009 was $ 7,102 with an extra $ 1,690 spent on out-of-pocket disbursals ( Schoen, Nicholson, & A ; Rustgi, 2009 ) . Medicare and Medicaid presently account for approximately $ 750 billion dollars or 21 per centum of the national budget with Medicare having about two-thirds at $ 468 billion ( Center on Budget and Policy Priorities, 2010 ) . Payroll revenue enhancements were responsible for about 90 per centum of Medicare funding merely two old ages ago. Currently, Medicare is the primary insurance coverage for 45 million people. The bulk of receivers are over 65 but there are several million younger persons enrolled because of entire disablement. About 50 per centum of Medicare enrollees have at least three ongoing medical issues ; about half are besides really hapless. Ten per centum of Medicare receivers are responsible for two-thirds of the full plan ‘s disbursement ( Potetz & A ; Cubanski, 2009 ) . Obviously, Medicare needs more gross come ining its system or less money go outing its system. A combination of both would give the most favourable overcome for the plan. About 60 million Americans are take parting in the Medicaid plan with an extra 16 million enrolling in the following five old ages due to the health care reform jurisprudence. In 2008, the state spent about $ 340 billion on Medicaid. Which is non surprising since Medicaid is the primary remunerator for nursing place and other long-run attention. In add-on, Medicaid pays for much of mental wellness costs. It besides provides public infirmaries with 33 per centum of their net gross. Millions of people are working because Medicaid provides support for many occupations in the community. Like Medicare, a little per centum of Medicaid patients are responsible for over 50 per centum of entire Medicaid disbursement. Yet, Medicaid has the lowest administrative costs of all insurance remunerators ( Kaiser Family Foundation, 2010 ) . Where Is All The Money Going? Hospital attention is devouring the largest per centum of wellness attention dollars. For 2008, it accounted for about 30 per centum of all wellness attention disbursement. Unsurprisingly, the cost for the mean stay of four and one-half yearss will change from one installation to another ( U.S. Department of Health & A ; Human Services, 2008 ) . As an illustration, the cost for handling pneumonia can be every bit small as $ 1,900 or every bit much as about $ 16,000. Furthermore, the 30-day readmission rate was similar regardless of the cost of intervention. Similar attention should intend similar cost yet with the state ‘s infirmaries this is clearly non the instance ( Chen, Jha, & A ; Guterman, 2010 ) . Doctor and clinical services are besides devouring a immense per centum at 20 per centum. Many would reason malpractice or the fright thereof is driving some of these costs. However, physicians may good be the key to harnessing in physician-related disbursals ( Kaiser Family Foundation, 2009 ) . Training on the fiscal elements of wellness attention needs to be of high precedence, such preparation will do physicians more cognizant of the cost of a peculiar class of intervention. They will besides be more willing to order a generic or cheaper drug that will supply the same consequences ( Henry J. Kaiser Family Foundation, 2010 ) . At 10 per centum, prescription drug use is besides taking a big part of the wellness attention dollars. Prescription drug disbursement has been the fastest turning component of the wellness attention field. In merely 18 old ages, disbursement for prescription drugs jumped from approximately $ 40 billion yearly to $ 234 billion in 2008. For several old ages, drug shapers enjoyed the most net income of any industry. Conversely, generic drugs were one of the primary grounds that prescription drug disbursement slowed by 12 per centum from 1999 until 2005. Of all the FDA approved drugs, 80 per centum has a cheaper, generic equivalent. Because of this low-cost option, most physicians will discourse the out-of-pocket cost of medicines with their patients. Over 60 per centum of physicians switched to a less dearly-won drug and 58 per centum of doctors provided free samples to their patients ( Lundy, 2010 ) . Solutions to Escalating Health Care Costss Technology will be indispensable in commanding costs. Electronic medical records will non merely cut down some administrative costs but it would besides let physicians to entree pertinent information needed to handle the patient in the most efficient and effectual manner. For illustration, the medical records would clearly demo the doctor all current trials and lab work completed, thereby diminishing the likeliness of extra acerate leaf trials and lab work every bit good as X raies. They would besides alarm the physician to patients who may be merely seeking to obtain narcotics. Most significantly, they have the possible to cut down medical mistakes in prescriptions drug interactions and in transmittal of really of import information between different medical suppliers ( Johnson T. , 2010 ) . A consumer-driven program is besides really of import in cost containment. When the patient has input in their ain wellness attention determinations, they become better consumers. Therefore, it is imperative that the existent costs of wellness services are readily available to the patient. Most consumer directed programs besides involve greater cost sharing, which will be ineluctable in promoting people to go more cognizant of the high cost of medical attention in America ( Johnson, 2010 ) . The bar of chronic preventable disease will be a cardinal component in commanding costs. Obesity, although non technically a disease, is the precursor to other really preventable, chronic diseases. Type 2 diabetes and bosom disease are two of the diseases straight related to fleshiness. Possible fiscal inducements to employees may promote more people to watch their weight and to take part in some sort of physical activity if needed. Some companies have gone every bit far as to increase the employee portion of premium part if an employee has high hazard factors such as fleshiness or baccy usage. Similarly, Medicaid patients should portion in the cost of their intervention. For illustration, if a patient does non desire to do important life style alterations to continue their wellness position so they should be required to pay some clip of extra fee. As overall wellness indexs improve, the fee can be refunded to the patient. Nicotine trials for baccy users can be one index. The resting bosom rate may be another index used for physical activity since the resting bosom rate lessenings, as a individual becomes more physical active. And, yes, the parents have to be held responsible for the negative wellness indexs of minor kids. Standardized medical charge could perchance salvage one million millions of dollars in administrative costs. For case, should all insurance companies use a procedure similar to the 1 used for treating Medicare claims ; there will be a drastic decrease in administrative disbursals. Of class, this would see uniformity in entry and payment of all claims. This would besides cut down the waiting period for payment ( Evans, 2010 ) . A Dim Future If wellness attention cost are non curtailed, economical desolation will be the result. Many employers are fighting to maintain up with the ever-increasing cost of wellness attention. Employers spent $ 460 billion for medical coverage in 2006. In other words, they spent 12 per centum of entire working budget on wellness insurance. Because of the uninterrupted addition in insurance costs, companies have to increase the cost of goods sold. General Motor reportedly has to add about $ 2,000 to the monetary value of each vehicle to cover the $ 5 billion it spends on employee wellness attention each twelvemonth. Employers spend $ 2.38 per hr for medical benefits while their foreign rivals spend $ .96. In fact, Johnson claimed, â€Å" At 12 per centum, wellness attention is the most expensive benefit paid by U.S. employers † ( 2010 ) . If this tendency continues, American companies will probably free fight in the international playing field. Some employers will hold no other option other than dropping wellness attention coverage wholly. Many more Americans will probably register bankruptcy because of reeling medical measures. Presently, about half of all personal bankruptcies file are partially because of medical disbursals. Many people are proroguing intervention because of cost. When intervention is eventually obtained, the status is much more expensive to handle with longer recovery periods. Seniors will hold to salvage a considerable sum to cover costs that Medicare will non pay ( Kaiser Family Foundation, 2009 ) . More employers are switching much of insurance premium increases to the worker. This in bend is go forthing more people with less take-home wage and larger out-of-pocket disbursals. In order to salvage money, some workers will non seek medical aid when needed. Alternatively, they will take extra ill yearss trusting remainder will do things better. Merely when the consumer usage available wellness attention sagely, will at that place be a positive result. Unfortunately, many may take to waive medical intervention when it is most needful ( Johnson, Rockoff, & A ; Mathews, 2010 ) . Medicare and Medicaid are the primary insurance for 1000000s of aged and hapless Americans. Numerous persons are besides double eligible, which allows them to have coverage from Medicare and Medicaid at the same time. Dual eligible persons must hold really low income to measure up for both plans. Intelligibly, these persons have much greater wellness demands than regular Medicare receivers. Medicare is the primary coverage ; nevertheless, Medicaid helps to pay the Medicare premiums. Medicaid besides picks up the check for services that are restricted or non collectible under Medicare. Medicaid pays for the long-run attention of 70 per centum of nursing place occupants. In add-on, because of the wellness attention reform jurisprudence, 1000000s more will be added. Although, province and federal money fund the Medicaid plan, the federal authorities will pay 96 per centum of the cost for people enrolled because of the wellness attention authorization ( Kaiser Family Foundation, 2010 ) . Decision Without a uncertainty, something has to be done to decelerate the cost of wellness attention so every American can hold entree to quality, low-cost attention. Electronic medical records can be a start in the acclivitous conflict to suppress cost. The benefits of fewer medical mistakes, less paperwork, and a more dependable transmittal of pertinent information greatly outweigh privateness concerns. Standardized charge will besides cut down administrative costs and see timely processing of all claims ( Johnson T. , 2010 ) . Furthermore, the figure of people having Medicare will increase to 79 million in twenty old ages. The aging population and longer life anticipation are responsible for this immense figure. Additionally, the figure of workers paying into the fund will see a lessening ( Potetz & A ; Cubanski, 2009 ) . How can an already delicate system survive this added strain? The registration age has to be raised a few more old ages. This will let more people to work longer to pay in and prorogue the registration of more people at the same time. Medicaid on the other manus, need more people paying just premiums and co-payments. The consumer of wellness services has the duty of doing better lifestyle picks. Chronic, ongoing medical issues have a annihilating consequence on persons, their households, and the national wellness attention system.

Denver Area Educational Telecommunications Consortium v FCC, 518 U.S Essay

Denver Area Educational Telecommunications Consortium v FCC, 518 U.S. 727 United States v. Playboy Entertainment Group, 529 U.S - Essay Example In this Act, section 10 (a) and (c) allowed television program operator to forbid or deny broadcasting a program that it practically trusts portrays sexual activities or organs in a patently offensive way. On the other hand, section 10 (b) required the operators to distinguish a â€Å"patently belligerent† programming, block it and unblock it within 30 days of the viewer’s request (Breyer et al. 1). The appeal’s court held that the three sections were coherent with the First Amendment. The ruling was acknowledged in part and reversed in part. The court issued the opinion resolving that  § 10(b) infringes the first modification. The sections’ â€Å"distinguish and block† requisites have understandable language obstructive upshots for subscribers, who cannot view telecasts distinguished on the â€Å"patently belligerent† channel devoid of significant prior planning. Additionally, the judge held that section 10 (b) was not properly designed to attain its primary goal of protecting the children from disclosure to â€Å"patently offensive† telecasts (Breyer et al. 1). The case number 98-1682, United States, et al., the Appellants, vs. Playboy Entertainment Group, Inc., the Defendant, was argued from November 30, 1999 and decided on May 22, 2000. In this case, the Appellant, United States filed a direct appeal pursuant to section 561 of the Telecommunications Act, 1996. In the prior history of this case, the Appellee, Playboy Entertainment Group, challenged the Telecommunications Act of 1996 by asserting that section 505 was an unreasonably limiting content-oriented statute offensive of the First Amendment. In its previous ruling, the court held that section 505 infringes the First Amendment. This case signified a contest to the  §505 of the Telecommunications Act 1996, Pub. L. 104-104. This section necessitates cable television operators who offer telecasts â€Å"primarily committed to sexually-oriented programmi ng† either fully block or scramble the broadcasts or restrict their broadcast to a time when children are not probable to be watching preferably between 10 p.m. and 6 a.m. In order to conform to this directive, most of the cable operators implemented the second time broadcasting approach. The upshot of the extensive implementation of the time broadcasting was to do away with the broadcasting of the targeted programming exterior to the shark repellent period in affected cable service parts. In this case, no household would receive this type of programs for two third of the hours of the day. In the appeal case, the court dismissed the appeal for lack of jurisdiction and affirmed its earlier decision. In the Denver Educational Telecommunications Consortium, Inc, et al., vs. Federal Communications Commission et al. case, the court noted that Section 10 (b) infringes the First Amendment. The court noted that tis section had speech limiting effects on the subscribers and that it was not appropriately designed to protect children from â€Å"patently offensive† materials. A close examination of section 10 (a) depicted that the statute appropriately addresses a severe issue without inflicting unnecessary limitation on speech (Breyer et al. 1). The appellant’s dependence on the court’s â€Å"public form† is ineffective. It is needless and uninformed to decide on how to use the public forum principle to

Zambia Essay Example | Topics and Well Written Essays - 2000 words

Zambia - Essay Example The authors provide refreshing ideas on how Zambian wealth could be enhanced through formulation of better policies on environment in a country that heavily relies on copper mining for its economic mainstay. The authors acknowledge that development of Zambian economy mainly relies on â€Å"prudent environmental management†. To ensure the preservation of wealth in the country, Aongola et al emphasize on the need of promoting â€Å"sustainable development† in all sectors of Zambian economy. The authors refer extensively to previous research on Zambian economy and resources. This article provided me with a wider perspective of Zambian natural resources and social, political impediments that causes unsustainable utilization of resources. 2. Campbell, et al. Miombo woodlands: Opportunities and barriers to sustainable forests management. 2007. 2 June 2011. Retrieved from http://www.cifor.cgiar.org/miombo/docs/Campbell_BarriersandOpportunities.pdf The authors are natural resou rces experts, with many years of teaching experience in Universities across southern Africa. This article focuses on the Miombo Woodland, extensive tropical and seasonal woodland that covers an approximately 2.7 million Km2 across seven southern African countries including Zambia. The authors provide an overview of the critical role that Miombo woodland play in maintaining livelihoods of about 100 million inhabitants in southern Africa. The authors note, â€Å"high poverty levels in these countries have resulted to overexploitation of the woodland, a situation that threatens the ecological balance in Zambia†. This article provides an important contribution to this paper by highlighting the importance of Miombo woodland resources in mitigating poverty in Zambia and other southern African states. 3. Dorothy, F. A review of economic, governance and natural resource policy reform in southern Africa, with special reference to the case of Zambia. 11 Oct 2004. 1 June 2011. Retrieved from http://www.infra.kth.se/courses/1H1142/Furberg_EconChange.pdf This article focuses on the economic, governance and natural resources policies in Zambia. The author identifies lack of equitable and sustainable economic development as the main challenges that undermine social, political and economic development in Zambia. The author attributes the current environmental and economic problems in Zambia to previous political regimes in the country that instigated â€Å"poor political systems and environmental policies in the country†. The article provides a refreshing historical overview of Zambian political evolution and how it has influenced exploitation of natural resources in the country to date. 4. Jumbe, et al. Contributions of the Dry Forests to Rural Livelihoods and the National Economy in Zambia. 2007. 2 June 2011. Retrieved from http://www.cifor.cgiar.org/miombo/docs/ZambiaNationalCaseStudy.pdf The authors have critically evaluated the role of dry forests in enhanc ing economy of Zambia especially in the rural regions. According to the authors, dry forests in Zambia are important sources of wood, firewood, honey, wild fruits, traditional medicine, agriculture and an important source of income among the rural residents. This article is refreshing because it focuses on forest, an important non- mining resource in the Zambian economy. 5. MTENR. National Policy on Environment: Zambia. May 2005. 1 June 2011. www.mtenr.gov.zm/index.php?option=com_docman&task=doc The article is the policy document of the Zambian government on the environment and it highlights the strategic goals of development through utilization of natural resources. The government ministries, including tourism, environment and natural resou

Constitution Acts of 1867 and 1982 Essay Example | Topics and Well Written Essays - 1000 words

Constitution Acts of 1867 and 1982 - Essay Example Thus, it becomes all the more important for the main Bill of Rights of a country, which for Canada equal to the Constitution Acts of 1867 with amendments made to it in 1982, to represent the correct division of power between the Federal and Provincial governments. The constitution Geographically, Canada is divided into three territories and 10 provinces. It supports two distinct main ethnic groups, the Quebecois who are well versed in French and the rest who communicate in English. The division of power would involve consideration to both the minority French-Canadians and the majority of the English speakers. Thus, some legislative authority must be granted to provinces while most of it is retained by the Federation, as is customary for a government system of this kind. It is for this reason that s. 91 to 95 of the 1867 constitution award legislative powers for both federal and provincial jurisdictions. S. 91 deals with the legislative authority of the Federal government whereas s. 9 2 pertains to the same at the provincial level. Moreover, all the residuary powers that have not been assigned to the provinces may also be dealt by the Parliament, which is allowed to â€Å"make laws for the peace, order, and good government of Canada, in relation to all matters not coming within the classes of subjects by this Act assigned exclusively to the Legislatures of the provinces† (Constitution Act 1867, s. 91). Provincial responsibility also deals with sources of energy which are non-renewable (s. 92A) and education (s. 93) while s. 94 relates to the dealings with property and civil rights (new at the time the Constitution Act 1867 was enacted). Thus, while the English speaking majority is correctly represented in the Parliament, the Federal government enjoys enough power constitutionally in order to uphold the rights of the minorities. Division of power is scribed clearly in certain cases to the provincial government, such as in the cases of handling prisons, prop erty and education but in other cases such as that of immigration policies and agriculture, power is shared between the federal and provincial jurisdictions (s. 95). This ensures two things, the first being the adherence to the British system of Parliament, which enables correct representation of all the minorities in the State and saves them from unjust policies that a majority might impose upon them. The concurrent presence of the federal and provincial governments, on the other hand, allow for cultural diversity to exist in the various provinces without being majority centric. Due to the presence of the latter, the French Canadians are awarded the same level of liberties as their English speaking majority consequently ensuring that their individual rights are protected, at least in theory. However, the existence of these two systems, where the country is represented by a Prime Minister who is in charge of a Federation, creates vagueness in division of power. In matters of adminis tration of justice, for example, the constitution allows the Parliament to enact legislation dealing with â€Å"criminal law, except the constitution of courts of criminal

Kachin Insurgency in Myanmar Essay Example | Topics and Well Written Essays - 1000 words

Kachin Insurgency in Myanmar - Essay Example Thus, in this regard, the department of defense defines the current insurgency as an organized opposition movement that employs subversion, incapacitation and armed conflict to realize its objectives (Bortnyk). Therefore, insurgencies usually seek to overthrow the recurrent social order by altering power within a nation. A number of factors contribute to an insurgency in various occurrences but often political power is the primary issue in both insurgencies and counterinsurgencies with each faction aiming at gaining a people’s patronage. Major contributors are economic deprivation, poor governance and lack of government legitimacy. For instance, economic deprivation leads to poverty that leaves young men with fewer options in life or less to lose; thus, leaving them with no choice but to join insurgent groups (Bortnyk). In addition, poverty leads to increased crimes, a premonition of a population’s desensitization to lawlessness and aggression, which creates an illegal market in support of insurgencies (Army). That notwithstanding, most repressive systems of governances deny second or alternative voices from surfacing to question or criticize government operations and activities; thus leaving oppositions and alternative resort to insurgency to force the government to deliver on its mandate or to relinquish power. Thus, with the above understanding, this paper features the insurgency efforts of the Kachin Independence Army and its affiliates such as Myanmar military. The study focuses on the history of movements with no choice but to resort to insurgency. Lastly, besides governance, governments are expected to provide their citizens with security, justice, economic needs and allow space for ideology sharing (Aylwin-Foster and Army). Therefore, failure to provide such services to citizens, they often the Myanmar insurgency, the underlying causes, the army’s tactics and

Honor words Essay Example | Topics and Well Written Essays - 250 words

Honor words - Essay Example I am here now and so happy that I choose to honor my words. I read one time that words are powerful. People can choose to believe me or not based on how I act after I tell them something. It is my hope that I can be seen as a person that can be trusted. A person that when I say something, I honor those words, no matter how hard it might be. I must say that it is hard to always do what is right. It is harder to always do what we say, but it is sometimes more easy to just change my mind. If I truly believe in my dream, however, I will continue to honor my words and show people that when I say something, I mean it. You, my teacher, have asked me how I respect my words. I think about this a long time. My simple answer is that I need to respect myself first. I look in the dictionary and find the word integrity. This means, to me, that I need to be honest with myself and others, even when nobody sees what I do. When I think of my words, then, I need to respect what I say and shows others that I am loyal, honest, and a person who will work hard to follow through on what I

M&T Bank's Sustainable practices and analysis Term Paper

M&T Bank's Sustainable practices and analysis - Term Paper Example (M&T Bank : Facts & Figures) With the growing awareness about the importance of sustainable growth, more than 150 financial institutions across the planet have signed the United Nations Environment Programme (UNEP) symbolizing their commitment towards sustainable development. According to Ebenezer Olufowose, Executive Director, Access Bank plc, sustainable business practices signify a balanced composition of â€Å"balancing economic growth, social development and environmental protection to ensure future generations are not compromised by actions taken today.† (Osae-Brown) Along with its primary business, M&T Bank has been highly active in initiating commendable sustainable practices. With the sustainable business practices for a better environment, social development and economic escalation mainstreamed into its primary business, M&T Bank portrays a comprehensive as well as a positive picture in its business sustainability report. Healthier Environment The US government in 19 80 initiated Comprehensive Environmental Response, Compensation and Liability Act (CERCLA) under which banks can directly be held responsible for the environmental contamination proven on their part and to pay penalties to compensate for the loss to the environment. (Bouma et al 24) The Act, in the last three decades, has led to a rising concern amongst US banks regarding their existing environmental procedures and M&T Bank has quite followed the ongoing trend. M&T Bank has been awarded with two prizes for the two new innovatively designed branches which are known to use ‘green’ technology and reduce the consumption of natural resources which deplete the environmental healthiness. M&T’s newly constructed branch’s structure in Chambersburg, Pa primarily constitutes, apart from florescent lamps, LED’s and ceramic metal halide lights in the lobby, a large number of energy-reducing elements including a colonnade with a canopy which provides shelter to t he customers when they enter the branch and also protects the branch from direct sunlight. The branch also encourages its employees as well as the visiting customers to use fuel efficient vehicles as reserved parking areas are provided for these vehicles whereas racks are also available for bicycles. The glass walls provide for lesser dependence on artificial lighting and the routine work can be carried out by utilizing the natural light. The unique structure of the branch in Chambersburg is not the first of its kind. Similarly structured branch has also been constructed in West Seneca, NY earlier. The distinctive branch design depicts a serious intention of M&T’s management to try and improve its environmental contributions and its plans towards going ‘greener’ and more efficient in the future. Apart from the efficient design, M&T has implemented many changes including double side printing, paper recycling program, carpooling services, greater use of audio/video conferencing and, more importantly, installation of more efficient high-tech equipment which has reduced its carbon dioxide emission levels pretty sharply. Another measure taken in this respect is the setting up of a senior level advisory committee which evaluates the feasibility of environment-friendly alternatives available and helps the executives, operation managers and employees, at large, to contribute towards stepping

Acquainted with the Night and the oil painting Nighthawks Assignment

Acquainted with the Night and the oil painting Nighthawks - Assignment Example The essay "Acquainted with the Night and the oil painting Nighthawks" discovers the Robert Frost's poem â€Å"Acquainted with the Night† and the oil painting of Edward Hopper titled, â€Å"Nighthawks.† The images in the poem revolve around the theme. The night, rain, his aloofness, and solitary walking towards the â€Å"furthest city lane† all lead readers to imagine the loneliness and isolation of the man. There is no mention of company, relationships, etc. Only a watchman, whom the persona ignores, is mentioned in the poem. His isolation is strongly expressed by the pronoun â€Å"I† at the start of each line in the first stanza. Noticeably, seven out of fourteen lines of the poem start with â€Å"I.† This recurrence of the reference to the persona strongly suggests his isolation. In â€Å"Nighthawks,† the theme of shadow and solitude is also reflected as the scene is set at night. Shadow is literally cast on the background and the idea of s uffering may be felt with the forlorn gesture of one customer in the diner. The man who sits alone on the left seems to represent the persona in Frost’s poem. He displays the same solitariness expressed by the persona. He wears a blue coat and hat, drinks alone, and refuses to talk to the other figures. Like the persona in the poem, he submits to shadow. In contrast, the other figures seem to be enjoying each other’s company. Therefore, unlike the poem that centers on the theme of shadow and solitude, the painting also hints on the brighter side of life. The light in the diner agrees.

Career Management System Essay Example | Topics and Well Written Essays - 500 words

Career Management System - Essay Example The various common elements of the career management system are examined for planning and shaping the career path of employees. The organizational growth chart is important incentive for the employees to work hard to achieve higher professional status within an organization (Gutteridge & Leibowitz, 1993). The possible career options and avenues of personal and professional growth within the firm help employees to plan their future growth. Thus, organizations need to develop clear career ladders for the workers that they might seek to advance their career. The organizational policies and procedures are critical paradigms that help create an environment of constant motivation for the employees to work with high commitment. The internal job search and facilities provided within organizational to the employees need to be constantly communicated across the workforce. Compensation, career moves, eligibility for new job or promotion etc. are important issues for workers who strive for growth to achieve their ambitions and career related objectives. Thus, strategies and policies must include the changing nature of the society that is increasingly becoming multicultural and focus more training and development of human resource to meet the challenges of the global competition. Organizations need to create facilitating environment of constant learning. It not only helps to nurture high standard of ethics and quality work but it also helps employees to acquire new skills that would add value to their core competencies leading to higher performance. Most importantly, improving skills and gaining knowledge provide workers with cutting edge competition that helps them to meet the challenges with new vigor and motivation. The networking across the community helps to create new job opportunities for not only new job aspirants but also for the

Company Delamere Pottery Limited Essay Example for Free

Company Delamere Pottery Limited Essay Company Delamere Pottery Limited, which produces earthenware tableware, founded in 1997 after obtaining assets of T.G. Delamera Co ltd. Company acquired a functional structure to better support the increase in turnover (Williamson et al., 2004, p. 53) in new markets areas that offer greater margins. To enhance the competitiveness, company launched a new strategies in business, marketing and finance mainly to increase gross margins by 10% and increase customer satisfaction together with a reduction of inventory (Williamson et al., 2004, p. 207). Business strategy is mainly based on the more efficient use of existing resources of the company. With implementation of the ERP system, the company promises to improve the planning, transparency and shortening process times and increasing the performance. ERP systems are often used by manufacturing companies to achieve a competitive advantage (Zhang et al, 2005, p. 69). ERP system helps companies create a strong information infrastructure, more accurate decision-making thanks to always actual data, enhance the overall quality and streamline the exchange of information between departments, suppliers and customers (Shatat Udin, 2012, p. 577). Further costs reductions, the company tried to streamline production by reducing the overall waste. Basically to become  ´Ã‚ ´lean ´Ã‚ ´ and build an efficient, just-in-time manufacturing system to increase the overall quality. According to Lewis (2000, p. 962), company which is lean, is effective in transforming inputs resources into outputs, this reduces the costs and increase overall business financial performance. Becoming more  ´Ã‚ ´lean ´Ã‚ ´ (having lower costs) is one of the advantages over the competition (Lewis, 2000, p. 964). Source: Lewis (2000, p. 962) One of the main asset of the company are employers. To increase the overall success of the company can be achieved by: increase communications, increasing cooperation and following common goals, raising creativity and innovation, emphasizing on continuous development, empowering people (Kourdi, 2003, p. 84). Marketing strategy relies mainly on improving quality of products, service and so increase the overall brand reputation. Delamere Pottery Limited wanted to differentiate from competition through their products, supply chain and marketing (Williamson et al., 2004, p. 90) and so obtained higher saleability. The achievement of this strategic plan had five segments: Quality, Design, Service, Reliability, Brand awareness (Williamson et al., 2004, p. 210). Marketing strategy was closely linked to business strategy, with emphasis on the lean production. Improvement of manufacturing processes has a direct positive impact on the quality of the products and also thorough better controlling of the packaging, labeling and delivery of products can reduce costs. The company sought to be recognized as a progressive and innovative (Williamson et al., 2004, p. 210), therefore been given a lot of emphasis on design. Decisions in product design can have a large impact on cost, but also with design can be achieved the differentiation from the competition and getting higher profits (Desai et al, 2001, p. 37). Be credible among customers, the company tried to improve service, improve communication and improve the performance in the delivery of finished products to the customers on time. To support this plan has been introduced customer relationship management (CRM). Another tool how to increase turnover is to enhance the brand awareness. Greater brand awareness among customers increase the differentiation from competition and gives firm the possibility to increase the prices of products. Financial Strategies Delamere Pottery Limited was divided into two main parts: increasing gross margin and additional turnover (Williamson et al., 2004, p. 211). The results of gross margins depended on the success of the implementation of ERP system, lean manufacturing and improved distribution and getting the brand into public awareness. Additional turnover was possible made by sale of selected products for specially selected markets and the gradual-depth sales to particular markets. In company Delamere Pottery Limited the main emphasis has been taken on comprehensive manufacturing strategy. To support this strategy, in year 1999 was presented the system MPC (Manufacturing, Planning, Control). MPC should be associated with the other main functions such as finance, purchasing, sales and marketing (Williamson et al., 2004, p. 216). According to Williamson et al. (2004, 216-218), the implementation of MPC system, company received the following benefits: -With connection to ERP system is possible to have more efficiently planning and greater control of the production. -With connection to CRM system improve communication and service with customers. Significant improvement of delivering products on time. Increase of  £2M in turnover. -Better inventory management, increased stock turns. Reduction in working capital  £120.000. -Better recognition of loss-making and non-contribution products. Enhance in pre-tax profits of  £150.000.